I lead to innovate and evolve ideas into products that users love.
Currently…
I am the VP and head, Design at Flipkart. Earlier, I led UX Design at Myntra. Millions of Indians use Flipkart and Myntra everyday to shop for their favourite products. At Flipkart, I lead and manage all design and research initiatives focussed on improving the shopping experience, primarily on the mobile platforms — Android, iOS, PWA; and Desktop, as well as the enterprise products.
Previously…
As Sr. Manager, Product Design at Citrix, I worked on SaaS products that enabled users to work from anywhere, anytime. I also co-founded Trevue Innovations, a design-led consultancy based in Mumbai and Singapore. I started my interaction design and research career at Media Lab Asia, that was set up in collaboration with MIT Media Labs with the goal of bringing tech-led solutions to the masses in India.
Also…
At Myntra, I initiated DesignMyx, a design meet-up with curated talks from entrepreneurs and product design experts. DesignMyx was one of the largest free design events in the country.
Education…
I studied interaction design and visual communication at IDC School of Design, IIT Bombay and architecture at School of Planning & Architecture, New Delhi.
Talks and Industry Engagements
- NASSCOM Design4India Design Awards, Aug ’19, Design Titan, Pre-jury member for the Startup Design awards
- Product Camp Hyderabad, Feb ’19, Panel discussion: Product Management and Design
- India HCI 2018, Dec ’18, Panel discussion: Startups and Design
- NASSCOM, Design4India, Design Summit, Jan ’18, Panel discussion: Establishing Design as the Key Driver of Innovation
- India Digital Summit, IAMAI, Jan ’18, Panel discussion
- Talk at UX India 2014, Myths and Realities of Creating a New Product
- Design Coach, Citrix Startup Accelerator
- Design workshops, talks, and jury member, DoD, IIT Guwahati; NID Bangalore; Institute of Product Leadership
Old Publications
- Designing Experiences in the Mobile Era, APAC CIO Outlook, October 2018
- Signboards as Mirrors of Cultural Change, Design Issues, MIT Press, 2005
- Keylekh – A Keyboard for Text Entry in Indic Scripts, Gaurav Mathur, Anirudha Joshi, Ashish Ganu, Aditya Chand, Vikram Parmar | CHI 2004, Vienna
- The Inverted Pyramid Approach in User Interface Design for Interactive Information Retrieval, Gaurav Mathur, Anirudha Joshi | South India CHI, 2003
